Ginebra – C4 Challenge

Ginebra C4 Challenge is an online effort where we took the classic Ginebra bottle ‘Cuatro Cantos’ and a bottled iced tea drink, flip one bottle over the other and dubbed it ‘C4’ – an instant gin cocktail. It is so easy to do, we challenged our consumers to take it to the next level. What crazy things you can do to create this simple mix? Hence, kinds of unbelievable stunts posted online.

Adobo Design Awards – Bronze in Applied Illustration