Archive

Better World EDSA – Logo

Inspired by the building block design concept from Better World Tondo and Better World Blumentritt, we came up with a fitting design for Better World EDSA using clinical tools that served as buildings and billboards, as the center will be focused on testing individuals for...

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GSM Blue – I Choose Mojito

The goal was to make GSM Blue Mojito exciting for our market. But why stop there? Our recipe for success: an LSS-inducing song, a catchy dance, and a fun-loving endorser loved by our market. With this, we went beyond making GSM Blue Mojito exciting -...

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GSM – Frontliner Labels

National Artist Fernando Amorsolo’s artwork, which depicts Saint Michael the Archangel slaying a demon, has become a symbol of hard work and perseverance recognized and passed down for more than 185 years. Ginebra San Miguel released social posts, reimagining its label, illustrated by award-winning artist...

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GSM – Tapang na Tunay

In spite of a lockdown and temporary liquor ban restricting consumption of its products in many places in the country, Ginebra San Miguel found a way to help as well as honor the many new heroes serving at the frontlines. This video serves as a...

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GSM – One Ginebra Nation

During 2020 of New Year’s eve, we launch the One Ginebra Nation music video. Celebrating the triumphs of every Filipino there is always a Ginebra San Miguel on the center of the occasion. From Luzon to Visayas to Mindanao, we showed how different cultures celebrate....

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GSM – Tagay 2.0 (Ginebra Ako)

Continuing the success of the ‘Ginebra Ako’ campaign last 2018, Ginebra San Miguel is back with a music video that highlights the ‘Never Say Die’ attitude of Filipinos. The online video consists of different vignettes that depict the real grit and determination Filipinos show when...

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Ginebra – C4 Challenge

Ginebra C4 Challenge is an online effort where we took the classic Ginebra bottle ‘Cuatro Cantos’ and a bottled iced tea drink, flip one bottle over the other and dubbed it ‘C4’ - an instant gin cocktail. It is so easy to do, we challenged...

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GSM – Labels for Unsung Heroes

Labels For Unsung Heroes is a re-imagination of the Ginebra label that depict ‘ordinary workers’ as courageous unsung heroes of today. Awards: Spikes Asia 2018 - Silver in Design Kidlat Awards 2018 - Silver in Design Ad Stars 2018 - Finalist in Design Adobo Design Awards...

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