Archive

GSM – Frontliner Labels

National Artist Fernando Amorsolo’s artwork, which depicts Saint Michael the Archangel slaying a demon, has become a symbol of hard work and perseverance recognized and passed down for more than 185 years. Ginebra San Miguel released social posts, reimagining its label, illustrated by award-winning artist...

Continue Reading

GSM – Tapang na Tunay

In spite of a lockdown and temporary liquor ban restricting consumption of its products in many places in the country, Ginebra San Miguel found a way to help as well as honor the many new heroes serving at the frontlines. This video serves as a...

Continue Reading

GSM – One Ginebra Nation

During 2020 of New Year’s eve, we launch the One Ginebra Nation music video. Celebrating the triumphs of every Filipino there is always a Ginebra San Miguel on the center of the occasion. From Luzon to Visayas to Mindanao, we showed how different cultures celebrate....

Continue Reading

CDO #CanDO Campaign – Mother’s Day Video

#CanDO campaign kicked off in 2020 during the time of pandemic and Enhanced Community Quarantine. It glorifies the partner volunteers of CDO who provide free meals and services for medical frontliners and families in need during the pandemic. Observing that most of the partner cooks were...

Continue Reading

Hisamitsu – Salonpas Dance

In 2020, we launched the maglalatik-inspired “Salonpas Dance Challenge” campaign with Sarah Geronimo as our endorser. This made the medicated patch culture from Japan relatable to Filipinos more than ever....

Continue Reading