Archive

GSM Blue – I Choose Mojito

The goal was to make GSM Blue Mojito exciting for our market. But why stop there? Our recipe for success: an LSS-inducing song, a catchy dance, and a fun-loving endorser loved by our market. With this, we went beyond making GSM Blue Mojito exciting -...

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GSM – Frontliner Labels

National Artist Fernando Amorsolo’s artwork, which depicts Saint Michael the Archangel slaying a demon, has become a symbol of hard work and perseverance recognized and passed down for more than 185 years. Ginebra San Miguel released social posts, reimagining its label, illustrated by award-winning artist...

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GSM – Tagay 2.0 (Ginebra Ako)

Continuing the success of the ‘Ginebra Ako’ campaign last 2018, Ginebra San Miguel is back with a music video that highlights the ‘Never Say Die’ attitude of Filipinos. The online video consists of different vignettes that depict the real grit and determination Filipinos show when...

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GSM – Labels for Unsung Heroes

Labels For Unsung Heroes is a re-imagination of the Ginebra label that depict ‘ordinary workers’ as courageous unsung heroes of today. Awards: Spikes Asia 2018 - Silver in Design Kidlat Awards 2018 - Silver in Design Ad Stars 2018 - Finalist in Design Adobo Design Awards...

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CDO #CanDO Campaign – Mother’s Day Video

#CanDO campaign kicked off in 2020 during the time of pandemic and Enhanced Community Quarantine. It glorifies the partner volunteers of CDO who provide free meals and services for medical frontliners and families in need during the pandemic. Observing that most of the partner cooks were...

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Sagami 0.02 – “ECSTA-SCENES”

In 2018, we created “Sagami Ecsta-scenes”, a pleasure-themed digital campaign that featured short humorous videos illustrated with the thinnest lines. This allowed us to playfully communicate that Sagami is the thinnest condom in the market while also making the topic of sex fun and shareable...

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